EDP's DIGITAL MARKETING
Reviews: Why your customers are your most secret weapon!
Feedback and Customer
ratings / reviews on websites are big sales drivers when it comes
to attracting new customers. Review platforms such as TrustPilot,
Ekomi and Feefo
have grown their review community immensely, influencing our purchasing
behaviour to enable us to 'Shop Smarter'. Online reviews are no
joke and companies who ignore reviews, risk hurting their business
through inaction as 'reputation drives conversion'.
Review 3rd party platforms
are building our trust in companies. With 61% of customers reading
online reviews before making a purchasing decision, reviews
are having a profound effect on sales.
that speak for themselves:
- Over 90% of consumers trust online reviews before visiting a
- 72% of consumers say that positive reviews make them trust a
- 54% of consumers will visit the website after reading positive
to build trust and influence quickly, courtesy of your customers
Customer reviews are a great way of building credibility and trust
in your company, and influencing the purchasing of your products.
A positive reputation built quickly by customers can be a great
differentiator against competitors. Customer reviews increase conversions,
eliminate doubt that potential customers may have about a business
or product and may help guide in product choice/selection.
The SEO (Search
Engine Optimisation) benefits of Reviews
Search engines now display your star ratings in the results pages.
Google automatically ads your star ratings to your Pay-Per-Click
adverts (if you do these) using the collated data from the 3rd party
review site. Again this distinguishes you from competitors. Search
engines like fresh content that is regularly updated and relevant.
Reviews attached to product descriptions provides them with additional
user generated content that is more useful to customers and affects
the display in the search results page..
Infographic Courtesy of Invesp
Below is an interesting infographic by Invesp, summing up the influence
of customer reviews and ratings.
Infographic by- Invesp.
Well known Customer Review platforms
TrustPilot - Basic
version is free, paid version allows you to share ratings & reviews
on social media.
Yelp - Free review site allowing
consumers to rate businesses on a 5-star scale.
Google My Business - promote business details, location map, allow reviews & pictures.
Ekomi - Monthly subscription
service that collects, screens and verifies customer reviews before
publishing on your site.
Feefo - Free Trial available,
then monthly subscription service.
EDP Digital Marketing Consultant
T: 0114 262 2032
not join us for our SEO Workshop this March
After the successful
launch of our Quantum
VS eBusiness Platform, we invite you to join us
Tuesday 21st March, at our Milton Keynes office
Tuesday 28th March, at our Sheffield Head Office
for our eBusiness and SEO workshop, where we will explore how you
can grow your business - online.